Corporate Social Responsibility: Challenges, Opportunities and Strategies for 21st Century Leaders
Corporate Social Responsibility: Challenges, Opportunities and Strategies for 21st Century Leaders
In today's global business environment it is
no longer acceptable that a corporation does well simply by doing good.
It is expected. With increasing pressures from stakeholders to improve
the bottom line as well as to be good corporate citizens, business
leaders face tough decisions. What social issues should we support? What
initiatives should we develop that will do the most good for the
company as well as the cause? Do we include social messages in our
advertising, encourage our employees to volunteer, do we modify our
business practices? How do we integrate a new initiative into current
strategies? These and other challenges will continue to face future
leaders.
This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it’s only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21st century leaders.
Ebook format: PDFThis book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it’s only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21st century leaders.
Ebook page: 315
File size: 3.21 MB
$35.00
Posts
