Designing and Conducting Business Surveys

Designing and Conducting Business Surveys

Designing and Conducting Business Surveys

Designing and Conducting Business Surveys by Ger Snijkers and Gustav Haraldsen
Designing and Conducting Business Surveys provides acoherent overview of the business survey process, from start tofinish. It uniquely integrates an understanding of how businessesoperate, a total survey error approach to data quality that focusesspecifically on business surveys, and sound project managementprinciples. The book brings together what is currently known aboutplanning, designing, and conducting business surveys, withproducing and disseminating statistics or other research resultsfrom the collected data. This knowledge draws upon a variety ofdisciplines such as survey methodology, organizational sciences,sociology, psychology, and statistical methods. The contents of thebook formulate a comprehensive guide to scholarly materialpreviously dispersed among books, journal articles, and conferencepapers.
This book provides guidelines that will help the reader makeeducated trade-off decisions that minimize survey errors, costs,and response burden, while being attentive to survey data quality.Major topics include:
Determining the survey content, considering user needs,the business context, and total survey quality
Planning the survey as a project
Sampling frames, procedures, and methods
Questionnaire design and testing for self-administeredpaper, web, and mixed-mode surveys
Survey communication design to obtain responses andfacilitate the business response process
Conducting and managing the survey using paradata andproject management tools
Data processing, including capture, editing, andimputation, and dissemination of statistical outputs
Designing and Conducting Business Surveys is anindispensable resource for anyone involved in designing and/orconducting business or organizational surveys at statisticalinstitutes, central banks, survey organizations, etc. ; producingstatistics or other research results from business surveys atuniversities, research organizations, etc.; or using data producedfrom business surveys. The book also lays a foundation for newareas of research in business surveys.
Ebook format: PDF
Ebook page: 641
File size: 17.23 MB

$30.00